The NFL and Amazon in the present day introduced an extension of their streaming deal for Thursday Night Football video games, and one huge new element is that you’ll watch on Twitch.
For the 2018 and 2019 NFL seasons, Amazon will stream all of Fox’s Thursday Night Football; 11 of the 13 Thursday Night Football video games in 2018 air on Fox. You can watch utilizing the Prime Video app for TV, consoles, cellular, and PC. You’ll want a Prime membership to view the video games, and greater than 200 nations and territories are supported.
The NFL stated in a press launch that it’s going to provide a “distinctive viewing expertise” on Amazon sources with “interactive options that convey followers near the sport.”
Amazon and the NFL labored collectively for Thursday Night Football video games in 2017. The league sees Amazon as a sexy associate due to its greater than 100 million Prime members. Additionally, the NFL is making an attempt to increase to markets exterior of the US, and dealing with Amazon helps the league lengthen its footprint to new components of the world.
In addition to the video games themselves, the NFL’s take care of Amazon covers the Amazon Prime sequence All or Nothing. This is a “docuseries” from NFL Films that launches on April 27 with an episode in regards to the Dallas Cowboys.
The first Thursday Night Football recreation of 2018 is the Week 2 matchup on September 13 between the Baltimore Ravens and the Cincinnati Bengals. This recreation will air solely on NFL Network, however Amazon’s first recreation would be the September 27 recreation between the Los Angeles Rams and the Minnesota Vikings. All Thursday Night Football video games start at eight:20 PM ET.
Twitch stays a well-liked place for watching online game streams, however as this announcement reveals, it is a vacation spot for way more. In addition to soccer, Twitch has a “Creative” class that includes the whole lot from cooking reveals to woodworking applications.
As Recode’s Peter Kafka factors out, the viewers for streamed NFL video games is tiny in comparison with conventional TV. So that is extra of an experiment than a enterprise mannequin shift, Kafka says.
Main level: Audience for NFL streams of video games is a tiny fraction of broadcast, cable viewers. Until the league strikes an unique take care of a tech firm > a TV firm, it’s simply experimenting. https://t.co/286LUiLVTF
— Peter Kafka (@pkafka) April 26, 2018