With greater than 90 million items shipped, Rockstar’s Grand Theft Auto V is likely one of the most profitable video video games in historical past from a industrial standpoint. The studio is owned by Take-Two, a publicly traded firm whose traders are searching for larger hits every outing. Can the inevitable Grand Theft Auto VI do even higher than its predecessor? That stays to be seen, however one analyst thinks GTA V was the largest hit Rockstar will ever see.
Rockstar’s subsequent large sport is Red Dead Redemption 2, which comes out in October for PlayStation four and Xbox One. This sport will certainly be a giant success, however Cowen & Company analyst Doug Creutz does not suppose it is going to promote in addition to Grand Theft Auto V.
“That’s to not say Rockstar will not produce other large hits–it may–but one other GTA V is not seemingly,” he informed MarketWatch. “Michael Jackson had a whole lot of hit albums however he solely had one ‘Thriller.'”
Overall, Creutz stated he thinks GTA V is a “wild outlier” within the online game market in terms of gross sales. In current years, online game corporations have declined to share particular unit gross sales knowledge for his or her video games, however it’s protected to say that no different title has been as commercially profitable as GTA V in lots of, a few years. Creutz was commenting on a chunk that claims GTA V has introduced in $6 billion in income that makes it probably the most profitable leisure product of any variety in historical past, although there isn’t a laborious knowledge to again this up.
Indeed, GTA V may be a novel case. It was initially launched in 2013 for Xbox 360 and PlayStation three, earlier than later coming to PC, Xbox One, and PlayStation four. It was launched on the tail-end of the Xbox 360/PS3 era, which was good for the sport in that it launched into a large put in base of consoles which undoubtedly helped enhance gross sales.
By comparability, Red Dead Redemption 2 will solely be launched on PS4 and Xbox One, so by advantage of that, it has a relatively smaller market to promote to. That being stated, the sport remains to be prone to promote exceptionally properly. In 2016, Cowen & Company stated it was modeling 15 million in gross sales for the sport.
Even if no future Rockstar sport sells greater than 90 million items, Red Dead Redemption 2 or GTA VI might nonetheless be exceptionally commercially profitable by different means. Take-Two needs to have some type of microtransactions in all of its video games, and given how wildly profitable and profitable they’ve been in GTA V, we are able to solely think about how this enterprise mannequin grows with Rockstar’s future video games.